When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025 12:36

According to several Chinese sources, ANTA Sports, the Chinese branded sportswear company, has completed the acquisition of Sprandi, a Russian manufacturer of outdoor sports products.
It is said that this move reflects Anta’s decision to expand its low-price sports shoe business in China and Russia. Though no financial terms have been disclosed, analysts believe the deal is worth millions of US dollars.
Up to now, there has been no response from the Chinese sportswear brand. But a source has discovered that the official email of Sprandi has been changed to info@anta-sport.ru.
Rumour also has it that ANTA is preparing to acquire Descente, a professional sportswear brand in Japan. This is yet to be confirmed by the Chinese sports company.
ANTA Sports Products Limited is a professional sportswear company headquartered in China. It is involved in the innovation, design, research, development, manufacturing, marketing and retailing of sports equipment.
Source: Lanxiong, AAStocks & Sohu
Proofread by John Devlin.
When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025 12:36
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025 14:05
Related coverage
06 Jun 2016
New sponsorship deal for Yanbian Fude
07 Mar 2016
Football Media Platform Sike Soccer Raises 10 million RMB in A Series financial round
19 May 2017
Color Run CEO Travis Snyder: It obviously does resonate well across Asia, and in China
26 May 2016
Beijing to introduce NHL games
08 Mar 2016
More from Yutang Sports
A turning point for global sport: IBA President Umar Kremlev and Donald Trump Jr join forces
30 Sep 2025
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
Yutang Sports
Chinese website
loading...