Discover the SportAccord Summit sessions!
31 Jan 2024 23:49
As Weibo has become the most popular social media in China, an increasing number of sports teams, leagues and brands have opened their official accounts on the social platform with the aims of enhancing their fan base and presence in China.
There are now over 1,200 official sports organizations on Weibo – an 18% year on year increase and the likes of sports teams, leagues and players are enjoying an incredible popularity on Weibo.
Liverpool FC is ranked as the #1 most influential European football club on Weibo, ahead of Bayern Munich, Manchester United, Chelsea and Arsenal. Taking all teams into consideration, both Chinese and European, Guangzhou Evergrande is Number 1, followed by Liverpool, Bayern Munich, Beijing Guoan and Manchester United.
With regard to leagues, the NBA leads all social presence on Weibo, followed by the CSL, the Premier League and the Chinese University Basketball League. Also, like twitter, hashtags rule and the NBA has the two most engaged hashtags of the year, with a combined 9.1 billion reads.
As to the most influential player on Weibo, the only non-Chinese athlete ranked in Weibo’s top 10 most influential sports stars is Beijing Ducks Stephon Marbury at number six. The rest of the list are all Chinese stars.
Source: Mailman & Joe Favorito
Proofread by John Devlin
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Related coverage
Adidas CEO sees no slowdown in China
28 Aug 2015
China to host a record nine WTA tournaments in 2016
12 Jun 2015
Guangzhou Sport University establishes Football Academy
18 Apr 2016
NBA China CEO sees the sport proliferate
26 Feb 2015
YuuZoo forms e-sport joint venture in China
04 Jun 2015
More from Yutang Sports
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024
SPORTACCORD 2024 INSIGHTS: Harnessing the Soft Power of Sport
13 May 2024
Registration open - SportAccord World Sport & Business Summit
18 Dec 2023
Birmingham is embracing a bright future supported by extraordinary sporting legacy
17 Apr 2024
SPORTACCORD 2024 INSIGHTS: Paris 2024 here we come!
02 Jul 2024
Yutang Sports
loading...