Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024 16:40
As Weibo has become the most popular social media in China, an increasing number of sports teams, leagues and brands have opened their official accounts on the social platform with the aims of enhancing their fan base and presence in China.
There are now over 1,200 official sports organizations on Weibo – an 18% year on year increase and the likes of sports teams, leagues and players are enjoying an incredible popularity on Weibo.
Liverpool FC is ranked as the #1 most influential European football club on Weibo, ahead of Bayern Munich, Manchester United, Chelsea and Arsenal. Taking all teams into consideration, both Chinese and European, Guangzhou Evergrande is Number 1, followed by Liverpool, Bayern Munich, Beijing Guoan and Manchester United.
With regard to leagues, the NBA leads all social presence on Weibo, followed by the CSL, the Premier League and the Chinese University Basketball League. Also, like twitter, hashtags rule and the NBA has the two most engaged hashtags of the year, with a combined 9.1 billion reads.
As to the most influential player on Weibo, the only non-Chinese athlete ranked in Weibo’s top 10 most influential sports stars is Beijing Ducks Stephon Marbury at number six. The rest of the list are all Chinese stars.
Source: Mailman & Joe Favorito
Proofread by John Devlin
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025 14:05
Related coverage
United and City set to face off in China friendly
03 Mar 2016
WADA:China need to do more on anti-doping
13 Dec 2014
Sunny Lake (Beijing) Sport Development signs exclusive FLW agreement
20 Jul 2015
Sina Weibo Partners with the Riot Games on LOL Season 10
21 Aug 2020
2016 Euro Cup press conference held in China
17 Sep 2015
More from Yutang Sports
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
Yutang Sports
loading...