The business insights of Spartan Race in China: targeting middle and high-end users
06 Jan 2019 16:35

Beijing National Stadium, also known as the Bird’s Nest, has signed a deal with Guangdong All Victory Grass Co. Ltd., which will see the artificial grass manufacturer become an exclusive official supplier of the stadium.
At a new product release conference held recently in Guangzhou, AVG officially announced the company will become the exclusive artificial grass supplier of Bird’s Nest from December. However, the length of the deal was not released.
The Guangzhou-based company unveiled two new products, Diamonds 2016 and Cool V respectively, at the conference.
AVG also appointed Guangdong Five-a-side FA President Liu Xiaowu as the company’s premier consultant.
Speaking about the alliance between Bird’s Nest and AVG, Cai Chenmin, President of the Guangdong Sports Equipment Manufacturer Association, said “AVG’s landing at the Bird’s Nest demonstrates that the outstanding Guangdong-based manufacturer has reached a new level in branding, innovation, health and environmental protection”.
Source: Guangzhou Daily
Proofread by John Devlin
The business insights of Spartan Race in China: targeting middle and high-end users
06 Jan 2019 16:35
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