Interview with Nicolas Maurer: Becoming Mainstream and at the Forefront of French Esports Industry
04 Oct 2023 22:28
The closing ceremony of ShakeRun 2015, an intellectual property event initiated by Le Sports, was held in Guangzhou University City Stadium last Saturday after a long journey of “running plus music” covering nine Chinese cities. Thousands of people participated in the event.
ShakeRun is a cultural party where participants can experience the joy of sport as well as the charm of local culture at each stop. The organizer has scheduled a variety of running themes during the tour, such as the “Beauty Running” in Chongqing, the “Ancient City Trip” in Xian and “Running & Rock Music” in Guangzhou.
With the growing popularity of running in China, Le Sports has decided to combine running with music, which contributes to the occasion. The event consists of a 5-kilometer run and a 2-hour rock music concert. Besides, Le Sports has launched its first self-run mobile game ShakeRun. It is reported that ShakeRun 2016 is under preparation at present.
Source: China News
Proofread by John Devlin
Interview with Nicolas Maurer: Becoming Mainstream and at the Forefront of French Esports Industry
04 Oct 2023 22:28
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