Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
AFL boss Gillon McLachlan will arrive in Shanghai on Wednesday, joining Australian Prime Minister(PM) Malcolm Turnbull and Port Adelaide chiefs, David Koch and Keith Thomas, in a major sponsorship announcement, according to an Australian news website.
While McLachlan and Thomas, Port's chief executive, refused to give details of the lucrative new deal, the Port expansion has already broken new ground with the club broadcasting games into China through a separate contract with China Central Television.
Koch, Port's chairman, outlined their vision for expansion into China in his pre-game address before the club's round-three clash with Essendon. This will include introducing a modified version of Australian rules into Chinese schools.
While the Australian PM has agreed to attend the Port Adelaide announcement, the agreement is expected to have strong links with the South Australian government with a view to expanding tourism and links between the two regions.
The current deal with CCTV involves the broadcasting of three of Port's 2016 games into China along with a 25-part documentary series about the club and the game, to be televised on CCTV's sports channel.
Source: WAtoday
Proofread by John Devlin.
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Related coverage
NFL to bring games to China as part of global expansion
31 Mar 2015
CSL names TAG Heuer official timekeeper
02 Mar 2016
Report on 2013 TV Broadcasting of Billiards Events (II)
29 Jan 2015
China has chance to hold World Cup 2042
13 Nov 2014
Weekly Report: Liaoning Whowin VS Shanghai SIPG (0.66) was the most watched match
26 Jul 2016
More from Yutang Sports
Discover why SportAccord plays central role for Silvers in strategic partnerships
22 Feb 2024
Birmingham Welcomes the World as SportAccord 2024 Kicks Off
08 Apr 2024
SPORTACCORD 2024 INSIGHTS: Major Technology Trends Shaping Sports Sector
03 Jun 2024
SportAccord’s conversation with FEI President Ingmar De Vos: Equestrian sport’s road to Versailles
22 Apr 2024
Squash will be significantly boosted by LA28 inclusion
17 Apr 2024
Yutang Sports
loading...