Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024 14:40
AFL boss Gillon McLachlan will arrive in Shanghai on Wednesday, joining Australian Prime Minister(PM) Malcolm Turnbull and Port Adelaide chiefs, David Koch and Keith Thomas, in a major sponsorship announcement, according to an Australian news website.
While McLachlan and Thomas, Port's chief executive, refused to give details of the lucrative new deal, the Port expansion has already broken new ground with the club broadcasting games into China through a separate contract with China Central Television.
Koch, Port's chairman, outlined their vision for expansion into China in his pre-game address before the club's round-three clash with Essendon. This will include introducing a modified version of Australian rules into Chinese schools.
While the Australian PM has agreed to attend the Port Adelaide announcement, the agreement is expected to have strong links with the South Australian government with a view to expanding tourism and links between the two regions.
The current deal with CCTV involves the broadcasting of three of Port's 2016 games into China along with a 25-part documentary series about the club and the game, to be televised on CCTV's sports channel.
Source: WAtoday
Proofread by John Devlin.
Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024 14:40
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
Related coverage
WCA partner IeSF to build e-Sports Olympics
16 Mar 2016
Kobe Bryant continues Nike RISE tour in China
03 Aug 2015
Report: EURO 2016 Chinese TV Broadcasting Express (13th Issue)
06 Jul 2016
Yongda Group partners with Sino-Europe Sports in AC Milan deal
30 Aug 2016
Alisports eyes culture and entertainment ecosystem
28 Aug 2017
More from Yutang Sports
Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
SPORTACCORD 2024 INSIGHTS: Paris 2024 here we come!
02 Jul 2024
Yutang Sports
loading...