SPORTACCORD 2024 INSIGHTS: Sport’s Perfect Storm
23 May 2024 14:34
The Hong Kong and Shanghai Banking Corporation Limited (HSBC) has renewed its title sponsorship deals with major golf events which include a World Golf Championship alongside a Women’s Championship and the European Tour in Abu Dhabi, announced in Shanghai Tuesday.
Under the agreements, HSBC will continue to act as the title sponsor of HSBC Champions held in Shanghai and Abu Dhabi HSBC Golf Championship for five more years, as well as the Women’s Championship in Singapore for another three years.
HSBC has extended all its golf sponsorship deals, including the renewal with The Open Championship earlier this summer, in the year of 2015 when the bank is celebrating its 150’s anniversary.
Financial terms, however, of the renewed deals were not revealed.
HSBC plays an important role in golf sponsorship and has hosted a series of youth golf events and grassroots events to develop the sport.
Source: Funfungolf
Related coverage
Nutrition brand Aomijia sponsored China PGA Tour
01 Jun 2015
01 Dec 2016
Champions Tour cancels China event after Tianjin Blast
26 Aug 2015
iQIYI secures digital rights to PGA Tour
05 Nov 2015
China linked up with Cuba to develop golf course
13 May 2015
More from Yutang Sports
SPORTACCORD 2024 INSIGHTS: Major Technology Trends Shaping Sports Sector
03 Jun 2024
SPORTACCORD 2024 INSIGHTS: Touchdowns, Home Runs and Slam Dunks
12 Jun 2024
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
Yutang Sports
loading...