Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
La Liga football club Real Betis has confirmed a new shirt sponsorship deal with sports management and event company UED Sports, according to Spanish newspaper Marca.
The newspaper said the Chinese company has signed a two-year deal which covers the rest of this La Liga season and the entire 2016/16 season.
Under the deal, the Chinese company’s logo will be featured on the front of Real Betis’s playing shirts and its main advertising media. The financial terms of the deal have not been disclosed.
The deal was signed after a two-year absence of shirt sponsor of the club at the end of the 2012/13 season when gaming firm Cirsa terminated its sponsorship deal since then Real Betis has been seeking a new sponsor to fill in the blank of its shirt.
The La Liga club has been wearing the company’s logo starting with last weekend’s match against Athletic Bilbao.
Source: Sportspro
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