Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024 16:40
Haier, a Qingdao-based international home appliances and consumer electronics brand has announced its strategic partnership with the Chennaiyin FC team, making it the second year of association with Indian Super League,according to reports from Indian newspaper Finance India Everyday.
The Chennaiyin FC team, which is owned by Vita Dani, actor Abhishek Bachchan, and cricketer MS Dhoni, has over the past one year gained a lot of popularity with football fans across the country.
As part of the partnership, the team will be wearing the new jersey which features Haier's logo in front on the right hand side.
Haier will also gain significant brand exposure around the grounds in form of in-stadium branding, perimeter board branding and all other benefits to gain visibility during the entire tournament.
Commenting on the partnership, Mr. Eric Braganza, President, Haier Appliances (India) said, “We are delighted to be a part of Indian Super League for its second season. Our passion and commitment continues to strengthen for a fascinating sport like Football which demands its players and fans to be agile, bold, dynamic and tenacious.
At Haier, we endeavor to chase dreams to realizing and achieve them. This association is a step closer to our audience, whose attributes resonate with those of Football. We are ecstatic that we can now bond with our audience at a more personal level and enjoy the spirit of football together.”
Source: Finance India Everyday
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Related coverage
C'estbon sponsors Shanghai-based soccer training club
09 Nov 2015
k8.com is reported to sponsor Espanyol in La liga
23 Jul 2015
EURO 2016, a stunning platform for Hisense to play on
11 Feb 2016
Snooker World Cup 2015 gets title sponsor
11 Jun 2015
Alibaba’s way to build its sports empire
10 Dec 2015
More from Yutang Sports
Yutang Sports
loading...