Discover the SportAccord Summit sessions!
31 Jan 2024 23:49
China Open(tennis) will enter in her 12th year in 2015. The organizing committee is trying to find new sponsors for the “fifth grand” in the world. Tianyoude is a highland barley wine brewery, they signed the sponsorship contract with China Open and became the platinum sponsor of the event. Director of Tianyoude, Li Yinhui, Managing Director, Wang Jun, and Director of China Open Ltd, Wu Peihua attended the signing ceremony.
Li Yinhui said, barley can be easily associated with sports, the highland barley grows in wilderless, especially on the high altitude land in Tibet and Qinahai. It is kind of the spirit of persistence. China Open started from 2004, and now the highest level tennis event in Asia.
“We founded our tennis club in China. Now Tianyoude has our own tennis court, coaches and players, some of them are in the national team.”
Tianyoude sponsor Tour of Qianhai Lake, a well-known cycling event in China. They signed Chinese women tennis player Zhang Shuai before.
Wu Peihua said on the ceremony that “in my opinion, Tianyoude is in the same pursuit with China Open. Now Tianyoude is expanding their market in Europe and North America, which meets the spirit of globalization that China Open always has.”
Source: peopledaily
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Related coverage
Sina Sports to air The Boodles Tennis
21 Jun 2016
Chinese tennis player Peng Shuai lacks sponsors
27 May 2015
Wuhan's 1 billion worth stadium to surpass Wimbledon' main court
26 May 2015
Linglong Tire to sponsor Shandong Small Ball Sports Federation
13 Apr 2018
China Open to pocket more than RMB100m
24 Sep 2015
More from Yutang Sports
SportAccord scores Summit touchdown with NFL
18 Jan 2024
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
Meet the world-class speakers on SportAccord’s Plenary sessions
23 Feb 2024
SPORTACCORD 2024 INSIGHTS: Sport’s Perfect Storm
23 May 2024
SPORTACCORD 2024 INSIGHTS: How Gaming is Changing our World
07 May 2024
Yutang Sports
loading...