Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024 16:40
Luneng Group, a Shandong-based business group, held a press conference in the National Convention Center to announce a two-year strategic partnership with former soccer star David Beckham on Sunday.
Under the deal, the former England international will serve as an ambassador of Luneng Group. However no details of the partnership were revealed at the conference.
Beckham has high hopes for this partnership and “looks forward to visiting Luneng and working together to promote social and charitable programmes” in China.
David Beckham, as a renowned icon with huge global influence both on and off the pitch, is a great fit with Luneng Group’s developmental strategy because of his positivity and high sense of social responsibility.
In addition, Luneng hopes to demonstrate its ecological lifestyles fit with fitness, sports and entertainment through this partnership with Beckham.
Luneng Group’s portfolio includes the integrated development of coal alongside renewable energy and real estate, and is a current shareholder and the title sponsor of CSL side Shandong Luneng FC.
Source: Netease
Proofread by Raymond Fitzpatrick.
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025 14:05
Related coverage
ATP to re-launch Chinese website later this year
16 Jun 2015
Man Utd face pre-season tour to China in 2016
30 Jul 2015
Euro2016 launches hospitality plan in China
04 Mar 2016
Manchester City to set up franchise in China
21 Mar 2016
Expanded International Champions Cup will bring Europe's biggest soccer clubs to China
11 Mar 2015
More from Yutang Sports
Yutang Sports
loading...