SPORTACCORD 2024 INSIGHTS: Sport’s Perfect Storm
23 May 2024 14:34
Luneng Group, a Shandong-based business group, held a press conference in the National Convention Center to announce a two-year strategic partnership with former soccer star David Beckham on Sunday.
Under the deal, the former England international will serve as an ambassador of Luneng Group. However no details of the partnership were revealed at the conference.
Beckham has high hopes for this partnership and “looks forward to visiting Luneng and working together to promote social and charitable programmes” in China.
David Beckham, as a renowned icon with huge global influence both on and off the pitch, is a great fit with Luneng Group’s developmental strategy because of his positivity and high sense of social responsibility.
In addition, Luneng hopes to demonstrate its ecological lifestyles fit with fitness, sports and entertainment through this partnership with Beckham.
Luneng Group’s portfolio includes the integrated development of coal alongside renewable energy and real estate, and is a current shareholder and the title sponsor of CSL side Shandong Luneng FC.
Source: Netease
Proofread by Raymond Fitzpatrick.
Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024 16:00
Related coverage
Thompson, Barnes to spearhead China NBA Nation
21 Jul 2015
Tencent announces a nine-year partnership with FIBA until 2025
18 May 2016
Adidas and McGrady’s assistance to 3-on-3 Hoops Game in China
22 Apr 2015
27 Sep 2015
Today is 100 days before the opening of the SportAccord 2020
10 Jan 2020
More from Yutang Sports
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024
Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024
Yutang Sports
loading...