Discover the SportAccord Summit sessions!
31 Jan 2024 23:49
The Chinese Olympic Committee (COC) launched the sale of 2016 Rio de Janeiro Olympics' merchandise in Chinese markets on Sunday, providing Chinese fans unique licensed products for next year's Summer Olympics.
With the partnership of Beijing Honav Culture Development Co Ltd, a company that offers licensed merchandise, the COC held a press conference Sunday to announce several licensed merchadise for Rio 2016. Sales of plush toys, pins and keychains will be on sale in Chinese markets beginning in October under the authorization of the 2016 Olympic Games organizing committee.
This marks the second time that the COC promotes Olympic merchandise sales to its own market after their first launch for the 2012 London Olympics.
Li Yingchuan, vice-president of the COC hailed the expansion of Olympic merchandizing to China as a great way to spread the Olympics value.
Thomas Bach, president of International Olympic Committee (IOC), attended the launching ceremony, where he presented plush toys of the Rio 2016 mascots as gifts to Chinese students.
Bach praised the introduction of the Rio 2016 merchandizing as a great implementation of the IOC's Olympic Agenda 2020 reform proposals.
According to Honav, the provider of licensed products for 2008 Beijing Olympics and the 2014 Nanjing Youth Olympics, the first batch of Rio 2016 merchandise will be available for Chinese consumers at COC-licensed stores, online shopping platforms, post offices, and banks.
Taken from China Daily
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Related coverage
China's Rastar Group buys stake in Spanish club Espanyol
03 Nov 2015
Marathons offer healthy business opportunities
08 Sep 2015
Expanded International Champions Cup will bring Europe's biggest soccer clubs to China
11 Mar 2015
China League, the dark horse in professional sports?
12 Oct 2015
Adventure of Alibaba auto in desert
23 Jun 2015
More from Yutang Sports
Registration open - SportAccord World Sport & Business Summit
18 Dec 2023
SPORTACCORD 2024 INSIGHTS: How Gaming is Changing our World
07 May 2024
SPORTACCORD 2024 INSIGHTS: Major Technology Trends Shaping Sports Sector
03 Jun 2024
Squash will be significantly boosted by LA28 inclusion
17 Apr 2024
SportAccord's Interview with Gillian Sanders: Challenges for women in sport
26 Apr 2024
Yutang Sports
loading...