Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
A surge in students from China has prompted the University of Illinois to add Chinese-language broadcasts of its football games this season. Besides, the school is also considering adding Chinese-language broadcasts of men's and women's basketball games should the football experiment prove successful.
Broadcasts will begin Friday when the Illini open their season at home against Kent State and will be available online as well as through a mobile app, the (Champaign) News-Gazette reported.
The university has more than 4,500 undergraduate and graduate students from China. That's largest group of international students on campus and a fivefold increase in Chinese students over the past decade.
"We're hoping that this program is really going to help us engage with our Chinese students on campus, and also our alumni across the United States and abroad," said Karl Feak, assistant director of marketing for Illini athletics.
Mike Waddell, senior associate athletic director for external operations, acknowledged that the untapped Chinese market could also translate into increased sale of team apparel and other merchandise.
"Everything has to be looked at when you're talking about one of the large economies in the world," he said.
Waddell said the school is considering Chinese-language broadcasts of men's and women's basketball games should the football experiment prove popular.
Taken from The Southern Illinoisan
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Related coverage
Tencent Sports and FFT sign 5-year French Open broadcast deal
05 Jun 2017
Broadcast right available on market? It is still a long way to go
27 Mar 2015
New media compete with CCTV-5 at Asian Cup broadcasting
23 Jan 2015
zhibo.tv to stream CBA games: a new era has begun
02 Nov 2017
Interview with Adrian Peterson: Success is the result of faith and hard work (Part II)
29 Jun 2019
More from Yutang Sports
Leading sports charity, Podium Analytics, announces Trusted Research Environment for Global Sport
11 Apr 2024
SPORTACCORD 2024 INSIGHTS: Harnessing the Soft Power of Sport
13 May 2024
Interview Part I with Martin Gibbs, Managing Director of SportAccord: the Power of Sport Is Real
21 Mar 2024
IWGA to confirm the World Games host
11 Apr 2024
SPORTACCORD 2024 INSIGHTS: Touchdowns, Home Runs and Slam Dunks
12 Jun 2024
Yutang Sports
loading...