The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025 14:05

Chinese LED manufacturer, Ledman, a company based in Shenzhen, recently expressed that the company had increased its role in the sports industry through three methods – sports sponsorship, online apps, and sports investment.
In this summer, they worked with International Champions Cup, providing all the LED lighting equipment used in the event. The CEO of Ledman invested in a football app named the 12th Man. The app was launched some days ago. The app is designed to help crowd fund a Shenzhen football team.
Ledman also invested in Infront Sports & Media Group which was bought by Wanda Group.
On Friday, several company’s shares surged immensely on the Chinese stock market. These companies were all somehow involved in sports. Ledman was among the companies.
Ledman Optoelectronic is just one of many Chinese companies from other sectors apart from sports that have begun to invest in the Chinese sports industry in 2015, such as sportswear company K-Bird, film and entertainment company Hualu Baina, and real estate group Wanda.
Source: cnstock
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025 14:05
When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025 12:36
Related coverage
Sina Weibo Partners with the Riot Games on LOL Season 10
21 Aug 2020
Four trends for Chinese sportswear market in 2016
25 Jan 2016
Under Armour sues Chinese brand for US$15.05m
30 Jun 2016
World Winter Sports Expo 2017 opens in Beijing
08 Sep 2017
Martin Lee to acquire Newcastle Jets
13 Jun 2016
More from Yutang Sports
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
A turning point for global sport: IBA President Umar Kremlev and Donald Trump Jr join forces
30 Sep 2025
Yutang Sports
Chinese website
loading...