Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
On April 21, the Center for Development of Sports Industry at Tsinghua University, formed a strategic partnership with FC Bayern Munich. As the exclusive European football club partner of this center,Bayern will assist in developing the Sports Industry in China, by sending guest professors, conducting joint case studies and organizing relevant activities.
“Bayern Munich is one of the best football clubs in the world with countless championship successess, as well as exceptional sustainable development projects and management methods,” claimed Yang Bin, Vice-President of Tsinghua University.“We will give full play to our advantages in both research and actual work, so that we can promote the development of the sports industry in China together.”
“To be a partner with the best university in China is not only an honour, but also a responsibility for us.” stated Jörg Wacker, an Executive Board member of Bayern, “FC Bayern Munich is very famous in China as a team, a company and a partner with social responsibility. So we hope that we can bring these attributes to the development process of the Center for Sports Industry at Tsinghua University.”
Source: Xinhuanet
Proofread by Sean O Diobhilin
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