SPORTACCORD 2024 INSIGHTS: Sport’s Perfect Storm
23 May 2024 14:34
On December 5th 2016, Hisense began its sponsorship of the 2016-2017 China Badminton Super League(CBSL). The Super League will run from 6th December 2016 until 12th February 2017.
Badminton, an activity popular among the masses, is known by Chinese as the country’s No 1 urban sport. This not only closely matches Hisense TV’s slogan, “The center of sitting room culture,” but also its brand notion of warmth and trust.
Hisense put a lot of effort into sports marketing in 2016. Sports fans are among the most discerning when it comes to what they will watch on TV, which is one of the important reasons why Hisense insist on sports marketing. In January, Hisense became one of the world’s top sponsors of Euro 2016. It gained much attention after its advertisements were displayed to an audience of over 7 billion from 230 countries worldwide. The television relay of Euro 2016 covered more than 230 countries and areas and the direct transmission of this tournament on CCTV covered an audience of 0.424 billion, which was a milestone event during the internationalization of Hisense.
In August, it became the official partner of China’s national gymnastics team, leading the trend of Olympic Games marketing. The China Badminton Super League and the Australia Open 2017, which will begin in January, will make Hisense a popular brand across the world.
Proofread by Sean O Diobhilin
Related coverage
Yingli to sponsor Bayern Munich Youth Cup
16 Mar 2015
k8.com is reported to sponsor Espanyol in La liga
23 Jul 2015
Nike officially replaced Adidas as Chinese football partner
04 Jan 2015
New sponsor for Chinese snooker player Ding Junhui
20 Oct 2016
Hisense creates sponsorship within NASCAR Xfinity Series
07 Jan 2015
More from Yutang Sports
SPORTACCORD 2024 INSIGHTS: Harnessing the Soft Power of Sport
13 May 2024
SPORTACCORD 2024 INSIGHTS: Sport’s Perfect Storm
23 May 2024
Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024
Yutang Sports
loading...