SPORTACCORD 2024 INSIGHTS: Touchdowns, Home Runs and Slam Dunks
12 Jun 2024 15:50
Valencia has set up ambitious plans to speed up their business development in China and the Asia-Pacific region.
As part of their international expansion strategy, the club have opened their first overseas office in Singapore to meet the growing interest of both Asian fans and brands. The opening of the new office is hot on the heels of the appointment of veteran sports marketer, Mr. Peter Draper, as Valencia CF’s new Commercial and Marketing Director.
When announcing the opening of the new office, Mr. Draper commented: “Our first season under the new Asian ownership has caught the attention of football fans around the world, particularly in Asia. Football around the region is an important source of entertainment, so growing and developing our long-term presence in Asia is a key area in our strategic growth plan.”
Ruben Guillem, Research & Insight Manager at Valencia CF also added, “Insisting about the office in Singapore, we set up because we want to be close to the Asian area. Our main markets we are focus on are, Asia Pacific and China, In fact, China is one of the most important for us.”
This preseason Valencia did a tour in Beijing playing against FC Bayern Munich and also two years ago when they played two matches in Hong Kong against Villarreal and Hong Kong Rangers.
Ruben Guillem also said they were now preparing their next Tour for 2016, and China would be one of their candidates to visit.
Source: Valencia CF
Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024 14:40
Related coverage
Asian women's boxing championships to open in China
08 Jun 2015
Alibaba launches new Olympic logo
11 Jan 2020
Rousseff Weibo account to promote Olympics in China
02 Mar 2016
17 receives US$23m from LeSports
09 May 2016
SWRH to invest RMB 250m in sports and culture
15 Jan 2016
More from Yutang Sports
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024
SPORTACCORD 2024 INSIGHTS: Touchdowns, Home Runs and Slam Dunks
12 Jun 2024
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
Yutang Sports
loading...