SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025 23:29
Valencia has set up ambitious plans to speed up their business development in China and the Asia-Pacific region.
As part of their international expansion strategy, the club have opened their first overseas office in Singapore to meet the growing interest of both Asian fans and brands. The opening of the new office is hot on the heels of the appointment of veteran sports marketer, Mr. Peter Draper, as Valencia CF’s new Commercial and Marketing Director.
When announcing the opening of the new office, Mr. Draper commented: “Our first season under the new Asian ownership has caught the attention of football fans around the world, particularly in Asia. Football around the region is an important source of entertainment, so growing and developing our long-term presence in Asia is a key area in our strategic growth plan.”
Ruben Guillem, Research & Insight Manager at Valencia CF also added, “Insisting about the office in Singapore, we set up because we want to be close to the Asian area. Our main markets we are focus on are, Asia Pacific and China, In fact, China is one of the most important for us.”
This preseason Valencia did a tour in Beijing playing against FC Bayern Munich and also two years ago when they played two matches in Hong Kong against Villarreal and Hong Kong Rangers.
Ruben Guillem also said they were now preparing their next Tour for 2016, and China would be one of their candidates to visit.
Source: Valencia CF
Related coverage
China’s first professional e-sports league
13 May 2016
ADO set up its first youth training foundation in China
01 Aug 2017
CSL club signs new sponsorship deals
29 Feb 2016
What do we need to develop sports market in China?
16 Nov 2015
Adidas China appoints Proximity as digital and social AOR
18 Aug 2016
More from Yutang Sports
When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
Yutang Sports
loading...