Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Sina Sports has secured a two-year agreement with former England player Michael Owen. The deal will see Owen commentate on Premier League, UEFA Champions League and 2016 UEFA European Championship matches. This follows the signing of Italian coach Carlo Ancelotti who has worked with many big European football clubs and is another ambitious move made by Sina Sports to provide more insightful coverage of European football events in China.
Besides commentating on matches, Owen will also write his own column, join in with a monthly online Q&A and present souvenirs bearing his autograph to fans.
Wei Jianglei, Senior Vice President of Sina and Managing Director of Sina Sports Business Department said that Sina Sports will utilize all its resources at its disposal to improve the fans’ experience when reading sports news, content and while watching live matches, highlights or delayed coverage.
He also emphasized that for media, content is as important as broadcasting rights and that Sina Sports would bring more celebrities from sports and the entertainment industry to join the coverage and promote the events.
Source: Sina Sports
Proofread by Raymond Fitzpatrick
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Related coverage
Match attendance of CSL sixth in the world
30 Oct 2015
LeTV announces details of EPL packages for Hong Kong
10 Dec 2015
Chinese investor Dai Yongge visits Hull City
11 Aug 2016
Chinese investors eye Hull City
08 Aug 2016
Former City star Sun Jihai to join English football's hall of fame
20 Oct 2015
More from Yutang Sports
SportAccord's interview with Sarah Gregorius: proactive actions are necessary to tackle online abuse
28 Apr 2024
Discover why SportAccord plays central role for Silvers in strategic partnerships
22 Feb 2024
Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024
SportAccord announces first speakers - World Sport & Business Summit 2024
06 Dec 2023
SPORTACCORD 2024 INSIGHTS: Harnessing the Soft Power of Sport
13 May 2024
Yutang Sports
loading...