Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024 14:40
Sina Sports has secured a two-year agreement with former England player Michael Owen. The deal will see Owen commentate on Premier League, UEFA Champions League and 2016 UEFA European Championship matches. This follows the signing of Italian coach Carlo Ancelotti who has worked with many big European football clubs and is another ambitious move made by Sina Sports to provide more insightful coverage of European football events in China.
Besides commentating on matches, Owen will also write his own column, join in with a monthly online Q&A and present souvenirs bearing his autograph to fans.
Wei Jianglei, Senior Vice President of Sina and Managing Director of Sina Sports Business Department said that Sina Sports will utilize all its resources at its disposal to improve the fans’ experience when reading sports news, content and while watching live matches, highlights or delayed coverage.
He also emphasized that for media, content is as important as broadcasting rights and that Sina Sports would bring more celebrities from sports and the entertainment industry to join the coverage and promote the events.
Source: Sina Sports
Proofread by Raymond Fitzpatrick
Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024 14:40
Related coverage
Mark Wright to lead Premier Legends China Tour
02 Mar 2016
Wheatley’s EON to broadcast EPL in China
25 Jul 2016
Sunderland AFC launch Chinese website
03 Feb 2016
Leicester City to launch Chinese youth training plan
18 May 2016
Hannspree renews sponsorship deal with Watford FC
14 Aug 2015
More from Yutang Sports
Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024
Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
SPORTACCORD 2024 INSIGHTS: Paris 2024 here we come!
02 Jul 2024
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
Yutang Sports
loading...