Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
Sina Sports has secured a two-year agreement with former England player Michael Owen. The deal will see Owen commentate on Premier League, UEFA Champions League and 2016 UEFA European Championship matches. This follows the signing of Italian coach Carlo Ancelotti who has worked with many big European football clubs and is another ambitious move made by Sina Sports to provide more insightful coverage of European football events in China.
Besides commentating on matches, Owen will also write his own column, join in with a monthly online Q&A and present souvenirs bearing his autograph to fans.
Wei Jianglei, Senior Vice President of Sina and Managing Director of Sina Sports Business Department said that Sina Sports will utilize all its resources at its disposal to improve the fans’ experience when reading sports news, content and while watching live matches, highlights or delayed coverage.
He also emphasized that for media, content is as important as broadcasting rights and that Sina Sports would bring more celebrities from sports and the entertainment industry to join the coverage and promote the events.
Source: Sina Sports
Proofread by Raymond Fitzpatrick
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025 14:05
Related coverage
Arsenal teams iRENA on soccer school programme in China
30 Nov 2015
Teams from four leagues to play in Hong Kong
10 Apr 2015
Tottenham Hotspur celebrates the Year of the Dog
10 Feb 2018
Premier League(I): broadcasts, media and fandom
27 Jul 2015
Premier League on LeSports HK and Now TV
22 Jul 2016
More from Yutang Sports
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
Yutang Sports
loading...