SPORTACCORD 2024 INSIGHTS: Sport’s Perfect Storm
23 May 2024 14:34
On July 30th, sports drink brand from Chinese Taiwan Vitalon signed a deal with 2015 National Youth Games organizing committee, becoming the first Taiwanese enterprise that sponsors National Youth Games.
The 1 million RMB deal will see Vitalon’s Super Supau become the official sports drink for the Games and Super Supau supply stations set up outside the venues for the audience. There will also be Super Supau ladies that help engage the audience.
Shao Weilin, Chairman of Vitalon leading a group of senior executives to attend the signing ceremony expressed his appreciation for the opportunity to partner with the first National Youth Games to show support of people from Taiwan for this important event in Mainland and promote the communication between the sports communities across the strait. “Top 1 sports drink brand sponsors the first National Youth Games. I’d like to think that we are making history,” he said.
The 2015 National Youth Games will be opened in Fuzhou, Fujian on Oct. 18th.
Source: NetEase
Related coverage
Rayo coach Jemez slams Zhang signing
04 Aug 2015
FAW-Volkswagen Audi to sponsor FIS World Snow Day in China
08 Jan 2016
New title sponsor for CBA winners
14 Jun 2016
Hisense to sponsor 2016-2017 China Badminton Super League
06 Dec 2016
Huawei’s sponsorship of Redskins
27 Oct 2014
More from Yutang Sports
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
SPORTACCORD 2024 INSIGHTS: Paris 2024 here we come!
02 Jul 2024
Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024
Yutang Sports
loading...