Beijing wins 2022 Winter Olympic bid

Beijing has become the first city to host both Summer and Winter Olympic Games after beating Kazakhstan's Almaty to hold the 2022 Winter Olympics.Following a closed-door vote by International Olympic Committee (IOC) members, President Thomas Bach announced that Beijing is the winner of 2022 Winter Olympics during the 128th IOC Session in Kuala Lumpur on Friday afternoon.

Jack Ma-backed China sports video service seeks $3 billion value

LeTV Sports, the Chinese video-streaming service backed by billionaire Jack Ma, aims to raise $500 million to fund acquisitions and enter businesses such as sales of sporting gear, chief executive officer Lei Zhenjian said.

Inter Milan expands football academy to China

Inter Milan has taken another big step towards deepening their already strong ties with China following its announcement of a five-year partnership deal with Yitao Shanghai Football Club. The two sides will co-found the first Inter Academy project in Shanghai. The initial phase will involve 30 training centres, with the aim of reaching 100 football schools by the end of the year.

Peak sponsors ten teams at 2016 Olympic Games

Xu Jingnan, chairman of the board of directors at Peak, revealed in an interview on July 28 that, they have decided to supply clothes and equipments for 10 country’s national team at the 2016 Brazil Olympic Games, including Ukraine, Palestine, etc.

EasyJoy struck partnership deal with IAAF

The International Association of Athletics Federations (IAAF) announced that a partnership deal has been agreed with EasyJoy, the largest Chinese convenience store company, to become an Official IAAF Supplier for the IAAF World Championships, Beijing 2015.The agreement was brokered by the IAAF’s marketing partner Dentsu. The financial terms of the deal were not disclosed.

Real Madrid partners with Alibaba Group

Real Madrid unveiled a new agreement with the Alibaba Group on July 26, launching the official online Real Madrid store on Tmall for consumers in China.As one of the world’s most recognizable and popular football brands, Real Madrid is the second football club that has reached a strategic cooperation with Tmall Global, closely following the collaboration with FC Bayern Munich in May this year.