The business insights of Spartan Race in China: targeting middle and high-end users
06 Jan 2019 16:35

Chinese major online media, ifeng, organized a PR activity to support Beijing-Zhangjiakou’s 2022 Winter Olympic bid.
The event started on June 5 at the campus of Fudan University in Shanghai. Staffs of ifeng provided a large piece of band for students to sign in Cai Guanshen Hall of Journalism School. The activity started at around 5 o’clock in the afternoon and attracted many students.
The slogan of the activity is “2022, wait for you”. The company plans to hold the activity in dozens of cities around China, including Shanghai, Beijing, Guangzhou, etc. collaborating with universities, professional sports teams, sports bureaus, to gather public supports for the bid.
Beijing’s bidding committee has gone to IOC to make the final statement. The result of the bid will come out on July 31 in Kuala Lumpur, which needs votes from 115 IOC members. Beijing’s only opponent is Almaty.
Source: ifeng
The business insights of Spartan Race in China: targeting middle and high-end users
06 Jan 2019 16:35
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