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Online gaming operator Mansion Group, operator of Casino.com brands has sealed a partnership with Barclays Premier League side Crystal Palace, becoming the club’s official main sponsor for the upcoming football season.
The deal will see the operator work closely with Crystal Palace across a range of commercial activities, while its logo will also appear on the team’s kit.
Sagi Lahav, CEO of Mansion Group, said: "As a global business with the utmost respect for the English Premier League, we are thrilled with this exciting partnership."
"At Mansion we are proud to be working with a team whose hard work and determination has seen them secure their place in the Premier League for a third consecutive season."
"We look forward to working together with Crystal Palace on a number of initiatives that will enhance the visibility of both of our brands, whilst providing a platform for CPFC fans, and our Mansion casino members, to benefit from the partnership."
Steve Parish, Chairman at Crystal Palace, said: "At Crystal Palace FC we are pleased to be working alongside such an entertainment heavyweight as Mansion. I very much look forward to partnering with them to grow both our distinct brands. "
“We have an exciting season ahead of us, as we seek to truly establish ourselves in the Barclays Premier League, and I'm excited that Mansion will be joining us as we continue to create a new reality and future for our Club.”
The deal appears to mark the end of Palace’s previous shirt sponsorship deal with Optimal Payments. Signed last summer, the deal saw the payment processor’s e-wallet brand NETELLER and Net+ Card appear on the team’s shirts, and was due to last throughout the 2015-16 season.
Mansion's logo will now appear on the shirts of two Premier League teams, after the operator agreed a deal with newly-promoted side AFC Bournemouth last month.
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