Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024 16:00
361 Degrees has officially announced the strategic partnership with Letv Sports on intelligent sports equipment.
The partnership between the sides aims to jointly establish ecological supply chain of intelligent sports products.
The deal is consisted of intelligent sports equipment, mobile APP and marketing plans as well. Both sides will be responsible for the designs, researches and manufacture of the products. For the mobile APP, both Letv Sports and 361 Degrees will cover the design, updates and maintenance of it.
Letv Sports, as an online sports events streaming site, will majorly work on the mining and analysis of both health data and big data so as to work out the solution for the products. While 361 Degrees, as a leading sportswear brand, will play a role in the researches and developments of the products, and in taking advantages of its brand influence and offline resources to boost the chain.
The sides are currently regrouping a new team who will devote to the first series of the products which would be possibly designed for runners.
Source: Xinhua
Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024 16:00
Related coverage
LeSports hires New Vice President
09 May 2016
361° designs special sportswear for Kinmen Marathon
22 Jan 2015
Leading Chinese sport brands form JV in e-commerce
19 May 2015
Le.com raises RMB 16.8 billion
17 Jan 2017
LeTV partnered with Pac-12 to stream actions in China
09 Feb 2015
More from Yutang Sports
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
SPORTACCORD 2024 INSIGHTS: Touchdowns, Home Runs and Slam Dunks
12 Jun 2024
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024
Yutang Sports
loading...