361° partners Letv Sports on intelligent sports equipment

361 Degrees has officially announced the strategic partnership with Letv Sports on intelligent sports equipment.

The partnership between the sides aims to jointly establish ecological supply chain of intelligent sports products.

The deal is consisted of intelligent sports equipment, mobile APP and marketing plans as well. Both sides will be responsible for the designs, researches and manufacture of the products. For the mobile APP, both Letv Sports and 361 Degrees will cover the design, updates and maintenance of it.

Letv Sports, as an online sports events streaming site, will majorly work on the mining and analysis of both health data and big data so as to work out the solution for the products. While 361 Degrees, as a leading sportswear brand, will play a role in the researches and developments of the products, and in taking advantages of its brand influence and offline resources to boost the chain.

The sides are currently regrouping a new team who will devote to the first series of the products which would be possibly designed for runners.

Source: Xinhua