Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
According to The Associated Press, the Kontinental Hockey League (KHL) wants to expand into China, hoping to use a successful Chinese Winter Olympic bid to conquer the vast market.
Beijing is the front-runner to host the 2022 Olympics and if successful, "will essentially be forced to develop hockey from nothing," KHL president Dmitry Chernyshenko told the Tass agency.
It has been widely accepted that bidding for 2022 Winter Olympics will boost winter sports in China.
Chernyshenko says the "catalyst" of the Olympics would allow the Russia-based KHL to step in.
He also said KHL would like to hold a regular-season game in China next season and add a Chinese club to the league in the longer term.
KHL has hit financial problems this year, with several teams reportedly on the brink of financial collapse. One, Atlant Moscow Region, has already quit the league.
China, with promising bidding for the 2022 Winter Olympics, appears to be the breeding ground that KHL looks to expand in.
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Related coverage
Study shows that winter sports participation in China face three problems
26 Nov 2018
Weekly Report: Short track speed skating wrapped up the TOP 10 matches list
27 Feb 2018
What PyeongChang 2018 is doing to attract Chinese visitors
11 Dec 2017
VHL to land in Harbin, Heilongjiang Province
13 Sep 2017
Second professional ice hockey club in China
29 Sep 2017
More from Yutang Sports
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
SPORTACCORD 2024 INSIGHTS: Major Technology Trends Shaping Sports Sector
03 Jun 2024
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
Reasons why Leading Gold Partner Sport Event Denmark returns to SportAccord every year
08 Feb 2024
SportAccord scores Summit touchdown with NFL
18 Jan 2024
Yutang Sports
loading...