Discover the SportAccord Summit sessions!
31 Jan 2024 23:49
Major League Soccer on Thursday announced a partnership with Letv Sports, China’s leading digital sports broadcaster, to offer live coverage of all league matches in mainland China.
The deal, which marks the first time Letv will hold MLS rights, is a long-term agreement with the Beijing-based company, which will stream live across its online services at least two MLS regular-season matches per week, as well as the AT&T MLS All-Star Game, at least two matches from the newly created Decision Day, all MLS Cup Playoff games and MLS Cup.
In addition, Letv will carry highlights, player features and other MLS content across its digital Letv Sports platforms, increasing t
he league's exposure across the world’s most populous country.
“We are excited to add Letv, an innovative leader in digital video, to our growing list of global media partners,” Gary Stevenson, President and Managing Director, MLS Business Ventures, said in a statement. “China is a priority market for our international strategy and Letv’s commitment to bring MLS games to viewers is a significant step in increasing the relevance and popularity of the league worldwide.”
“We are honored to become a partner of MLS," said Lei Zhenjian, the CEO of LeTV Sports. "Letv Sports have been trying hard to bring as many of the world’s top sports competitions as possible to Chinese fans.”
The deal with Letv was negotiated with MLS’ new global media rights agent, IMG, as part of a continued focus to bring MLS to more fans around the world.
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Related coverage
Sina Sports signs former captain of Manchester United
23 Sep 2015
LeTV Sports to sponsor Chinese Women's Super League
09 Apr 2015
CSL to be broadcast in Hong Kong
24 Feb 2016
361° partners Letv Sports on intelligent sports equipment
19 Jun 2015
World Mahjong Limited ink with Le Sports
17 Feb 2016
More from Yutang Sports
SPORTACCORD 2024 INSIGHTS: Touchdowns, Home Runs and Slam Dunks
12 Jun 2024
IWGA to confirm the World Games host
11 Apr 2024
Interview Part I with Martin Gibbs, Managing Director of SportAccord: the Power of Sport Is Real
21 Mar 2024
Registration open - SportAccord World Sport & Business Summit
18 Dec 2023
SportAccord 2024 - sport as a ‘powerful, transformative tool’ under spotlight at CityAccord
29 Mar 2024
Yutang Sports
loading...