SPORTACCORD 2024 INSIGHTS: Sport’s Perfect Storm
23 May 2024 14:34
Gary Neville, the former captain of Manchester United and England international has signed with China’s Sina Sports as a guest commentator.
Under the agreement, Neville will provide fortnightly in-depth video analysis of the latest hot topics around European soccer and will also interact with Sina’s online users once a month.
Following similar deals with Carlo Ancelotti and Michael Owen, Gary Neville becomes the third soccer celebrity in the partnership to boost Sina Sport’s engagement with their users.
The Red Devil’s legend spoke to Chinese fans in a video clip calling on them to watch soccer via Sina.
Sina Sports is a subsidiary of China’s leading portal site Sina.com and is also one of the digital broadcasters of the Premier League during the 2015/2016 season alongside Levt Sports and Tencent Sports.
Their website also claims it will sign up another European soccer star this weekend.
Source: Sina
Proofread by Raymond Fitzpatrick.
Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024 16:00
Related coverage
Sina Sports secures UEFA Champions League rights in China
11 Aug 2015
Budweiser announces multi-year global partnerships with the Premier League and LaLiga
23 Jul 2019
Everton FC linked with Chinese takeover
02 Feb 2016
Liverpool and the gold mine of Chinese soccer
05 Apr 2016
iQIYI secures digital rights to PGA Tour
05 Nov 2015
More from Yutang Sports
SPORTACCORD 2024 INSIGHTS: Harnessing the Soft Power of Sport
13 May 2024
Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
SPORTACCORD 2024 INSIGHTS: Major Technology Trends Shaping Sports Sector
03 Jun 2024
Yutang Sports
loading...