Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024 14:40
Gary Neville, the former captain of Manchester United and England international has signed with China’s Sina Sports as a guest commentator.
Under the agreement, Neville will provide fortnightly in-depth video analysis of the latest hot topics around European soccer and will also interact with Sina’s online users once a month.
Following similar deals with Carlo Ancelotti and Michael Owen, Gary Neville becomes the third soccer celebrity in the partnership to boost Sina Sport’s engagement with their users.
The Red Devil’s legend spoke to Chinese fans in a video clip calling on them to watch soccer via Sina.
Sina Sports is a subsidiary of China’s leading portal site Sina.com and is also one of the digital broadcasters of the Premier League during the 2015/2016 season alongside Levt Sports and Tencent Sports.
Their website also claims it will sign up another European soccer star this weekend.
Source: Sina
Proofread by Raymond Fitzpatrick.
Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024 14:40
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Related coverage
Yutang Weekly (2016.1.18-1.24)
24 Jan 2016
Sina Sports to air MUTV in China
07 Jan 2016
09 Mar 2016
Tottenham Hotspur strike partnership deal in China
17 Nov 2015
Sina to partner with Rio Olympics organizations
29 Feb 2016
More from Yutang Sports
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024
Yutang Sports
loading...