SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025 23:29
According to Sina, the owner of AC Milan Mr. Berlusconi and his daughter Barbara Berlusconi, met with a Hong Kong tycoon Richard Lee for matters relating to Chinese market development.
AC Milan wants to increase its sales using the powerful consumer population in China, as well as to improve in business development.
La Gazzetta dello Sport and Tuttosport reported that Mr. Berlusconi met with Mr. Lee during AC Milan's game with Fiorentina. Richard Lee is the CEO of Wo Kee Hong Group in Hong Kong. Italian media reported that Mr. Lee was very important to Mr. Berlusconi in the far east region, as he had helped many Italian luxury brands enter the Chinese market, such as Ferrari and Maserati, and that Mr. Berlusconi and his daughter hope that he can help AC Milan achieve the same result .
They paid much attention this time. After Mr. Berlusconi met with him, Barbara Berlusconi, also a senior excutive of the club, had another meeting with him on October 28.
Due to an economic weakness in Italy these few years, Serie A has suffered from decreased commercial development and foreign funds attractions. AC Milan’s situation has turned better this year. Now they seem to be emphasizing the Chinese market for business opportunities.
Two years ago, the club cooperated with Guangzhou Evergrande FC in football training.
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025 14:05
Related coverage
AG88 partners with Sauber F1 Team
15 Apr 2016
Sina Sports partner with Visma Ski Classics
03 Feb 2016
Master Kong becomes beverage partner of NBA China
14 Apr 2015
Simon Farrant: Opta data can help not just for Chinese fans, but also for the governing bodies
27 Jun 2016
Quanjude signs up as NSTC’s official food partner
21 Oct 2015
More from Yutang Sports
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
Yutang Sports
loading...