HealthAccord spotlights mental health and female athlete well-being
08 Feb 2024 10:28
The 2015 Dalian International Marathon which just finished yesterday on 9 May, was sponsored by PEAK, the Chinese sporting goods company.
PEAK launched a new specialized running shoes product at this event, and announced agreements with six international champions of marathon, including Marius Kimutai, Teskco Reta.
The brand also organized a 400-member running group called “Run High Club” which was comprised of fans of marathon. At the day of the marathon, the six athletes and the 400 members of the Run High Club, ran with another 15,000 participants in professional clothes PEAK provided.
As part of the sponsorship, the brand provided clothes and shoes for participants, judges, guests, volunteers and staffs of the event.
The sponsorship was officially signed on 26 March, at PEAK’s annual distributor awarding ceremony, together with another agreement with IAAF World Challenge Beijing.
“Track and field is the origin of sport, and has always been one of the sports that are like by global sports fans. As a professional and international sports brand, collaborating with the two marathons can help PEAK raise its international brand awareness and professionalism of products.” Said PEAK CEO, Xu Zhihua.
Source: Xinhua, Tencent.
Discover why SportAccord plays central role for Silvers in strategic partnerships
22 Feb 2024 19:00
Related coverage
Rock’n’Roll Half Marathon partners with Luckin Coffee
07 Jun 2018
Ping An sponsored the 2018 Beijing Marathon
17 Sep 2018
Peak saw growth in product orders and sales
13 Jan 2015
Chinese sneaker brands and their NBA friends
14 Aug 2015
14 Jun 2015
More from Yutang Sports
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
SPORTACCORD 2024 INSIGHTS: Paris 2024 here we come!
02 Jul 2024
Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024
SportAccord Plenary Conference had fruitful talks about the soft power of sport
17 Apr 2024
SPORTACCORD 2024 INSIGHTS: Major Technology Trends Shaping Sports Sector
03 Jun 2024
Yutang Sports
loading...