Discover the SportAccord Summit sessions!
31 Jan 2024 23:49
The 2015 Dalian International Marathon which just finished yesterday on 9 May, was sponsored by PEAK, the Chinese sporting goods company.
PEAK launched a new specialized running shoes product at this event, and announced agreements with six international champions of marathon, including Marius Kimutai, Teskco Reta.
The brand also organized a 400-member running group called “Run High Club” which was comprised of fans of marathon. At the day of the marathon, the six athletes and the 400 members of the Run High Club, ran with another 15,000 participants in professional clothes PEAK provided.
As part of the sponsorship, the brand provided clothes and shoes for participants, judges, guests, volunteers and staffs of the event.
The sponsorship was officially signed on 26 March, at PEAK’s annual distributor awarding ceremony, together with another agreement with IAAF World Challenge Beijing.
“Track and field is the origin of sport, and has always been one of the sports that are like by global sports fans. As a professional and international sports brand, collaborating with the two marathons can help PEAK raise its international brand awareness and professionalism of products.” Said PEAK CEO, Xu Zhihua.
Source: Xinhua, Tencent.
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Related coverage
PEAK Sports to sponsor Great Wall Marathon
14 Jun 2016
Sporting goods brands continued to be interested in football
15 May 2015
PEAK unveils 2018 Olympic uniforms for 6 countries
01 Feb 2018
PEAK captures headlines by renewing contract with Slovenia
28 Aug 2015
China Marathon Majors announce founding members and partners
25 Aug 2017
More from Yutang Sports
SportAccord calls for the power of sport to lead anti-abuse actions
17 Apr 2024
Wiz-Team provides smart event management system for SportAccord 2024
14 Mar 2024
Discover the SportAccord Summit sessions!
31 Jan 2024
Interview Part I with Martin Gibbs, Managing Director of SportAccord: the Power of Sport Is Real
21 Mar 2024
WFDF is ready to fly in Chengdu for the World Games 2025
17 Apr 2024
Yutang Sports
loading...