F1 Lotus Team deploys strategic marketing plan in China

F1 Lotus Team, a British F1 team, jointly-held the Lotus Team Night with Beijing Zimo Culture and Communication Co., Ltd., a Beijing-based media company, in the theme of “New Power, New Legend”.

Grosjean, Maldonado along with Carmen Jorda, the newly singed female racer, and Adderly Fong, the reserve driver from Hong Kong, all showed up at the party. 

According to the general manager of F1 Lotus Team, Beijing Zimo Culture and Communication Co., Ltd. (literally translated) will exclusively agent the rights of a series of commercial activities including marketing, advertising and endorsement in mainland China, Taiwan and Hong Kong till the year of 2017. 

Beijing Zimo Culture and Communication plans to adopt tailored marketing strategies and increase the interactivities with the supporters of Lotus in China in order to enhance the brand value of Lotus, according to their managing director, Gao Yang.

These announcements at the party marked the first step by F1 Lotus Team to undertake a strategic marketing plan in China.     

Source: Morning Post