Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
Source from Sports Money
On September 22, the China Media Group (CMG) signs strategic partnership agreements, including Broadcasting Framework Agreement of “Meet in Beijing” Winter Sports Events Series, and Strategic Cooperation Framework Agreement of Application of Broadcasting Innovation in Beijing Winter Olympic Games and Key Specific Technique of Technology-oriented Winter Olympics Program, with Beijing Organizing Committee for the 2022 Winter Olympic and Paralympic Games.
It is reported that the CMG would produce and provide broadcasters worldwide with premium international public TV signals of “Meet in Beijing” winter sports event series. Innovative programs, including documentaries and official movies of Beijing Winter Olympics, as well as selection of event reporters and torchbearers, would be conducted and open to public.
According to the agreements, the CMG would establish a close and effective system of communication and cooperation, together with the organizing committee, to ensure the smooth broadcasting process of “Meet in Beijing” winter sports event series.
Through the cooperation, the CMG would adopt scientific and technological achievements, including 5G+4K and 8K+AI Model, to the production of audio and video contents of Beijing Winter Olympics, which could contribute to establish the foundation of an effective promotion system of significant events at certain timings and premium broadcasting productions of Beijing Winter Olympic and Paralympic Games.
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024 16:14
Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024 14:40
Related coverage
Sponsorship fees of Team China hit 200 million yuan
03 Apr 2015
Report on TV broadcasting of Tennis Tournaments in 2013 (V)
07 Nov 2014
China Mobile subsidiary MIGU obtain digital live streaming rights to 2018 FIFA World Cup
23 May 2018
Report: 2016 Rio Olympics TV Broadcasting Express (3rd Issue)
15 Aug 2016
National Bureau Director Conference sets Chinese sports plans for 2015
30 Dec 2014
More from Yutang Sports
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
Yutang Sports
loading...