Natural mineral water brand Alps sign three-year partnership with BWF
21 Aug 2019 20:30
The Chinese capital, Beijing, held a press conference yesterday (7th March) and announced a masterplan to develop a snow and ice sports industry.
Beijing is now expected to introduce National Hockey League (NHL) games to the city. The municipal government has already held talks with NHL clubs last week, according to various Chinese media reports. There are also plans to set up several local professional hockey teams in the near future. Furthermore, Beijing will try to introduce talents in short-track speed skating, speed skating and snowboarding.
Sun Xuecai, director of the Beijing Sports Bureau, stated “Beijing will integrate a snow and ice sports industry with culture, tourism, technology and exhibitions in the future.”
The Beijing government will also take steps to encourage social capital to invest in snow and ice sports, aiming at a RMB40 billion industry in 2022 when the Winter Games will be held in the city.
Source: Ifeng
Proofread by John Devlin.
Related coverage
361 Degrees earns more in FY2015
09 Mar 2016
Shanghai to train 1,000 campus soccer teachers
05 Jan 2016
Baofeng Group founder and CEO: MP&Silva is the VIP Pass to sports industry
12 Jun 2016
Alisports is making a revolution in smart stadium market
02 Jun 2016
Ticketing agency raises RMB265m
05 May 2016
More from Yutang Sports
Interview with Nicolas Maurer: Becoming Mainstream and at the Forefront of French Esports Industry
04 Oct 2023
SportAccord announces first speakers - World Sport & Business Summit 2024
06 Dec 2023
SportAccord 2024 - MediaAccord is ‘rare opportunity’ to meet before Paris 2024
08 Mar 2024
SportAccord Welcomes Return of Principal Media Partner Yutang Sports
01 Feb 2024
WFDF is ready to fly in Chengdu for the World Games 2025
17 Apr 2024
Yutang Sports
loading...