Cape Town to host the 20th edition of SportAccord Convention in 2028
08 Oct 2026 15:04

From November 27 through November 29, the China Sports Culture EXPO and China Sports Tourism EXPO will land at Poly World Trade Center Exhibition Hall in Guangzhou, China.
It is understood that, the Expos, themed with “Healthy China, Sports Power”, would focus on national strategy of sports development. Resources from different industries, including government body from home and abroad, sports associations, manufactures, suppliers, event IP proprietors and media, would be integrated. With special attention to hot issues in sports culture and tourism industry, the Expos would stimulate the energy of sports technology, combine sports culture with sports tourism, and finally establish a comprehensive exhibition and trading platform with internationalization, professionalization, marketization and high-end orientation.
Comprehensive and grand are the events, the Expos fully cover the industry chains of sports culture and sports tourism through exhibition, summit forum, supporting activities and business cooperation. A total area of 53,000 square meters are set for the Expos, with more than 100 guests from various industries being invited and 400 brands from home and abroad showing up in the event.
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