Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024 16:40
On September 24, toutiao.com, Douyin (Chinese version of TikTok) and Xigua Video (a short video platform), all owned by the social media giant ByteDance, released big data for their first cooperation season (from November 17, 2018 to June 14, 2019).
According to the statistics, the short videos on the three platforms were played a total of 21.17 billion times, and the total number of comments reached 42.55 million.
Users aged 18-23 are the most interested in the NBA, followed by the 24-30 age group. These people were born after 1990, as the NBA entered China and increased its influence year by year. Males are 9 times as interested in the NBA than females according to the data.
Toutiao.com and Douyin differ in terms of the cities where the NBA is most popular. On toutiao.com, the top three cities are Beijing, Shanghai and Shenzhen; on Douyin, it’s Beijing, Guangzhou and Hangzhou. Guangdong province has three cities (Guangzhou, Shenzhen and Dongguan) in the top 10 both on toutiao.com and Douyin.
Toutiao.com users are most interested in the Houston Rockets, while Douyin users are most interested in the Golden State Warriors. The three most favorite players on toutiao.com are James Harden, Kevin Durant, and LeBron James, while the three most favorite players on Douyin are LeBron James, Kobe Bryant and Stephen Curry.
During the 2018-19 season, over 18.79 million pieces of NBA-related content were created on toutiao.com.
In the playoffs, three Warriors games attracted the most attention, which were Game 5 and Game 6 against the Toronto Raptors and Game 5 against the Houston Rockets.
Reference: cri.cn
Proofread by Raymond Fitzpatrick
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025 14:05
Related coverage
NBA China to pledge RMB 10 mln to build basketball courts
25 Jun 2015
15 Oct 2014
Stephen Curry tops jersey sales in China
10 Oct 2015
An interview with Scott O’Neil (Part I): "We love being first"
24 Jul 2019
Weekly Report: CBA Playoff Finals back to stage
15 Mar 2016
More from Yutang Sports
Yutang Sports
loading...