The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025 14:05
Tencent Sports announced earlier today on their website that the online sports channel had secured the rights to live broadcast Bundesliga from 2015/2016 to 2017/2018.
Under the deal, the site is about to live screen 204 matches (6 each round) of the German top tier football league per season via its various channels including the website, PC and mobile applications.
In addition, the online broadcaster will be able to present highlights of all matches and 10 documentary programs of Bundesliga each season.
As reported, Bundesliga will provide television signals of all 9 matches every round to Chinese broadcasters including CCTV 5 alongside some local TV channels and online sports streamers.
And CCTV 5, the dominating sports television channel, will exclusively live broadcast three games each round while the rest 6 games will be shared among local sports television channels and online streamers.
But until now Tencent Sports is the only online sports brand that has announced a Bundesliga deal.
Source: Tencent
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025 14:05
Related coverage
zhibo.tv to stream CBA games: a new era has begun
02 Nov 2017
Cultural reform as Chinese buy historic French club
17 Apr 2015
Cable TV renews rights to Bundesliga matches in Hong Kong
02 Sep 2015
Executives of Hertha BSC Berlin fly to China for negotiations with investor
23 Mar 2017
BVB launches official Chinese website
07 Jul 2017
More from Yutang Sports
When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
Yutang Sports
loading...