A Diverse Iine-up of Exhibitors Joins the SportAccord Convention
28 Jan 2026 10:38

Tencent Sports announced earlier today on their website that the online sports channel had secured the rights to live broadcast Bundesliga from 2015/2016 to 2017/2018.
Under the deal, the site is about to live screen 204 matches (6 each round) of the German top tier football league per season via its various channels including the website, PC and mobile applications.
In addition, the online broadcaster will be able to present highlights of all matches and 10 documentary programs of Bundesliga each season.
As reported, Bundesliga will provide television signals of all 9 matches every round to Chinese broadcasters including CCTV 5 alongside some local TV channels and online sports streamers.
And CCTV 5, the dominating sports television channel, will exclusively live broadcast three games each round while the rest 6 games will be shared among local sports television channels and online streamers.
But until now Tencent Sports is the only online sports brand that has announced a Bundesliga deal.
Source: Tencent
A turning point for global sport: IBA President Umar Kremlev and Donald Trump Jr join forces
30 Sep 2025 23:28
Related coverage
Tencent Sports obtains broadcasting rights to multiple football events
04 Aug 2017
28 Jul 2016
Suresh Letchmanan: Borussia Dortmund is open to local brands and local partners in China
22 Jun 2016
Bayern to expand market by visiting China
11 Feb 2015
Bundesliga side Eintracht Frankfurt launch Chinese subsidiary
28 Nov 2018
More from Yutang Sports
SportAccord Convention 2026 sets its sights on sport’s digital frontier
21 Mar 2026
“Connect & Cultivate”: a 24-hour Networking Ecosystem at SportAccord 2026
03 Mar 2026
SportAccord Convention confirmed for Baku, 9–13 May 2027
06 May 2026
A Diverse Iine-up of Exhibitors Joins the SportAccord Convention
28 Jan 2026
Sport Event Denmark confirmed as Partner for SportAccord Convention in Baku
03 Mar 2026
Yutang Sports
Chinese website
loading...