Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
On August 20, the Beijing Winter Olympics Organizing Committee held a press conference announcing that EF Education First has become the Official Language Training Services Exclusive Supplier of the 2022 Beijing Olympic and Paralympic Winter Games.
Having entered the Chinese market more than two decades ago, EF Education First has helped millions of Chinese learners improve their English skills. EF Education First served as the language training services supplier at the 2008 Beijing Summer Olympics, and has since taken on the language training services of multiple Olympic Games. EF Education First will draw on their past experiences of serving the Olympic Games, and will provide language training services to Chinese staff, technical officials and volunteers during the preparation stages of the 2022 Beijing Winter Olympics and Paralympics.
As of now, the 2022 Beijing Olympic and Paralympic Winter Games Organizing Committee have signed 9 official partners, 5 official sponsors, and one official exclusive services supplier. The official partners list includes Bank of China, Air China, Yili Group, Anta Sports, Shougang Group, PetroChina, Sinopec, and State Grid Corporation of China while the list of official sponsors consists of Tsingtao Brewery, Yanjing Brewery, Jin Long Yu, Shunxin Holdings, and Cultural Investment Holdings. EF Education First is the only official exclusive services supplier the organizing committee have signed up so far.
Reference: Chinese Olympic Committee
Proofread by Raymond Fitzpatrick
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