VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
The 2019 International Champions Cup will soon begin action this summer, and Serie A club Inter Milan will start their summer tour to Asia playing against Manchester United and Juventus in Singapore and Nanjing, China respectively. Therefore Hisense has signed a deal with Inter Milan to become the official partner of their Asian summer tour.
The match against Juventus will be played on July 24 in Nanjing. As the official air conditioning provider, Hisense’s advertisements will appear pitch side , and they will offer many benefits to fans such as match tickets or fan meetings. Hisense will also operate a promotional program during Inter Milan’s summer tour that offers consumers discounts and other benefits.
Part of Hisense’s international strategy has been to actively engage in sports marketing to raise brand awareness. Over the years, Hisense has sponsored major sporting events and teams such as UEFA’s Euro 2016, the Australian Open, NASCAR Xfinity Series, Red Bull Racing, Joe Gibbs Racing, and the Bundesliga’s FC Schalke 04. In 2017, Hisense announced its status as an official sponsor of the 2018 FIFA World Cup, becoming the first-ever Chinese consumer electronics brand to sponsor the tournament.
Reference: huanqiu.com
Proofread by Raymond Fitzpatrick
Future of Sport: a resounding success for the Global Sports Week and Viva Technology collaboration
21 Jun 2023 12:27
Related coverage
Yutang Weekly (2016.3.14-2016.3.19)
20 Mar 2016
Opportunity and challenge: when top football clubs land in China
17 Jul 2015
Can LeTV Sports pull off organizing ICC China?
24 Jul 2015
Inter Milan partners with Chinese watch brand Sea-Gull
23 Jul 2018
Hisense acquires OTT broadcast rights for the 2018 FIFA World Cup
30 May 2018
More from Yutang Sports
France’s Golden Decade of Sport
14 Jun 2023
Leading sports charity, Podium Analytics, announces Trusted Research Environment for Global Sport
11 Apr 2024
IWGA to confirm the World Games host
11 Apr 2024
HealthAccord spotlights mental health and female athlete well-being
08 Feb 2024
Ingmar De Vos elected as the next ASOIF President
10 Apr 2024
Yutang Sports
loading...