Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024 16:40
The 2019 International Champions Cup will soon begin action this summer, and Serie A club Inter Milan will start their summer tour to Asia playing against Manchester United and Juventus in Singapore and Nanjing, China respectively. Therefore Hisense has signed a deal with Inter Milan to become the official partner of their Asian summer tour.
The match against Juventus will be played on July 24 in Nanjing. As the official air conditioning provider, Hisense’s advertisements will appear pitch side , and they will offer many benefits to fans such as match tickets or fan meetings. Hisense will also operate a promotional program during Inter Milan’s summer tour that offers consumers discounts and other benefits.
Part of Hisense’s international strategy has been to actively engage in sports marketing to raise brand awareness. Over the years, Hisense has sponsored major sporting events and teams such as UEFA’s Euro 2016, the Australian Open, NASCAR Xfinity Series, Red Bull Racing, Joe Gibbs Racing, and the Bundesliga’s FC Schalke 04. In 2017, Hisense announced its status as an official sponsor of the 2018 FIFA World Cup, becoming the first-ever Chinese consumer electronics brand to sponsor the tournament.
Reference: huanqiu.com
Proofread by Raymond Fitzpatrick
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Related coverage
Aiming for 2026? Hisense Released 2022 World Cup Marketing Strategy with Long-Term Perspective
27 Oct 2022
Yutang Weekly: What happened in the Chinese sports market (7/1 - 7/7)
07 Jul 2019
Suning and Evergrande in talks with Stellar Group
02 Jun 2016
Suning Sports Flagship Store opens in Nanjing
29 Nov 2016
INTER ACADEMY LANDS IN HONG KONG
02 Aug 2018
More from Yutang Sports
Yutang Sports
loading...