SPORTACCORD 2024 INSIGHTS: Sport’s Perfect Storm
23 May 2024 14:34
On April 15, NBA China announced a partnership with Yingyu Lianhe (Tianjin) Sports Development Co., Ltd., a Chinese subsidiary of Waitex Group, in order to promote the NBA-themed family entertainment center NBA Playzone across the country and bring a safe, healthy and fun basketball experience to young fans and their family. Since the summer of 2016, there have been three NBA Playzones established and opened in Beijing, Shanghai and Chengdu respectively.
The cooperation between NBA China and Waitex Group on this project will accelerate the promotion of NBA Playzone. It has been estimated that there will be another five NBA Playzones opened in the next three years, with more various activities and facilities, making them the perfect family activity venue for families with young NBA fans aged between 2-10 years old.
Waitex Group was founded in New York, US in 1981 covering global logistics and supply chain service, high-end real estate investment, development and operations, import and export trade, retail chain and fashion design, manufacturing and sales.
Reference: NBA China
Proofread by Raymond Fitzpatrick
Related coverage
VIVO AND NBA CHINA ANNOUNCE MARKETING PARTNERSHIP EXPANSION
30 Sep 2018
X FINANCIAL AND NBA CHINA ANNOUNCE MULTIYEAR MARKETING PARTNERSHIP
08 Oct 2018
NBA CHINA ANNOUNCES FIRST “EXHIBIT” TO OPEN IN HAINAN
09 Oct 2018
WORLD’S FIRST NBA CENTER OPENS IN CHINA
25 Apr 2018
Leyard upgrade partnership with NBA China
30 Jul 2019
More from Yutang Sports
Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024
SPORTACCORD 2024 INSIGHTS: How Gaming is Changing our World
07 May 2024
SportAccord's Interview with Gillian Sanders: Challenges for women in sport
26 Apr 2024
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024
Yutang Sports
loading...