A turning point for global sport: IBA President Umar Kremlev and Donald Trump Jr join forces
30 Sep 2025 23:28

On April 15, NBA China announced a partnership with Yingyu Lianhe (Tianjin) Sports Development Co., Ltd., a Chinese subsidiary of Waitex Group, in order to promote the NBA-themed family entertainment center NBA Playzone across the country and bring a safe, healthy and fun basketball experience to young fans and their family. Since the summer of 2016, there have been three NBA Playzones established and opened in Beijing, Shanghai and Chengdu respectively.
The cooperation between NBA China and Waitex Group on this project will accelerate the promotion of NBA Playzone. It has been estimated that there will be another five NBA Playzones opened in the next three years, with more various activities and facilities, making them the perfect family activity venue for families with young NBA fans aged between 2-10 years old.
Waitex Group was founded in New York, US in 1981 covering global logistics and supply chain service, high-end real estate investment, development and operations, import and export trade, retail chain and fashion design, manufacturing and sales.
Reference: NBA China
Proofread by Raymond Fitzpatrick
A turning point for global sport: IBA President Umar Kremlev and Donald Trump Jr join forces
30 Sep 2025 23:28
Related coverage
Yutang Weekly: What happened in the Chinese sports market (7/29-8/4)
04 Aug 2019
NBA CHINA ANNOUNCES FIRST “NBA CHAMPIONSHIP” TOURING EXHIBITION
09 Aug 2018
Leyard upgrade partnership with NBA China
30 Jul 2019
NBA NAMES DEREK CHANG CEO OF NBA CHINA
23 Apr 2018
NBA China launch NBA Hoop Park
03 Dec 2018
More from Yutang Sports
SportAccord Convention in Baku postponed
03 Apr 2026
“Connect & Cultivate”: a 24-hour Networking Ecosystem at SportAccord 2026
03 Mar 2026
SportAccord Convention confirmed for Baku, 9–13 May 2027
06 May 2026
SportAccord Convention 2026: Event Schedule taking shape in Baku
05 Feb 2026
Where to stay in Baku: the SportAccord 2026 Official Hotels
29 Jan 2026
Yutang Sports
Chinese website
loading...