VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
During an interview with Chinese media on April 12, Jean-Pierre Denis, the President of Ligue de Football Professionnel (LFP) said that in order to bring a better experience to Chinese fans, starting from the 2020-2021 season, one Ligue 1 match in each round will kick off during the evening prime time, Beijing time.
Compared with matches played late at night or before dawn, this arrangement will definitely bring a better viewing experience to Chinese fans.
In the past two seasons, Ligue 1 has attempted to shift some kickoff times of some matches to an earlier time. According to the data from the LFP, the game between Paris Saint-Germain and Nice attracted a record-breaking 2 million Chinese viewers.
Denis considers China as “the most significant market” for the overseas development of Ligue 1. He believes that compared with the Premier League and LaLiga, the “latecomers” Ligue 1 needs to enhance its exposure on Chinese social media platforms as well as improving its media rights value, maintain better cooperation with broadcasters, and present their stories in new ways.
Reference: Xinhua
Proofread by Raymond Fitzpatrick
Related coverage
Australian Open teams up with Shanghai Rolex Masters
14 Oct 2015
Yabo Sport becomes official regional partner of AS Monaco
19 Dec 2018
Sergi Torrents: La Liga’s approaches to emphasize the Chinese market
23 Jun 2016
CCTV releases media rights statement on Pyeongchang 2018
09 Feb 2018
CCTV Sports Channel Resumes Live Streaming of Marathon Races
29 Oct 2020
More from Yutang Sports
Discover the SportAccord Summit sessions!
31 Jan 2024
Interview Part I with Martin Gibbs, Managing Director of SportAccord: the Power of Sport Is Real
21 Mar 2024
SportAccord 2024 - MediaAccord is ‘rare opportunity’ to meet before Paris 2024
08 Mar 2024
Reasons why Leading Gold Partner Sport Event Denmark returns to SportAccord every year
08 Feb 2024
Wiz-Team provides smart event management system for SportAccord 2024
14 Mar 2024
Yutang Sports
loading...