Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
On May 29, 11 days after the ending of the Bundesliga, FC Bayern Munchen will play in the Allianz China Cup against the Chinese national football team at the Olympic Stadium in Beijing.
This friendly match between China and Germany is a result of communication and collaboration with related parties by Allianz Group. Moreover, to further enhance communication between the two countries, FC Bayern Munchen will also organize a 'China Week' in Munich with Allianz . next autumn, with a focus on sports, health and innovation.
It will be FC Bayern Munchen’s fourth visit to China, which is a key market in the club’s international strategy. The team has visited China three times before in the summer, with matches having been played in Shanghai, Guangzhou, Shenzhen and Beijing. In 2016, Bayern’s China office was first opened with the first Bayern football school also opened in Qingdao in the same year. Two football schools in Shenzhen and Taiyuan are also under construction.
Reference: FC Bayern Munich WeChat
Proofread by Raymond Fitzpatrick
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