Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024 16:14
Shanghai SIPG FC have signed a strategic partnership with Vici Gaming eSports Club at a signing ceremony organised by both parties at Vici Gaming’s office in Shanghai.
The strategic partnership will see the two parties start a collaboration around the King of Glory eSports game as a first step but will also try to create more synergies between eSports and traditional sports.
A partner of Vici Gaming, Shanghai Fuming Wenhe Internet Technology Co., Ltd., will also help Shanghai SIPG enhance SIPG’s fan base and increase the number of SIPG football fans among school students and eSports fans.
Vici Gaming was established in 2012 by DING Jun. At the end of 2018, VG returned to compete in the King Pro League, the highest professional league of King of Glory.
DING Jun said at the ceremony that they hope to learn from Shanghai SIPG about traditional sports management and operation models.
With this partnership, Shanghai SIPG and VG plan to start from mobile eSports, explore collaborations between new and traditional sports and the integrated development of sports and cultural industries.
Reference: Baijia Erciyuan
Proofread by Raymond Fitzpatrick
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024 16:14
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
Related coverage
Suning Computer to sponsor Chinese eSports club Eclipse
27 Mar 2018
Suning Gaming sign new sponsor Thunderobot
30 Jan 2019
Wang Sicong to register as eSports player for Invictus Gaming
17 Aug 2018
Two Chinese eSports organizations announce A-round financing
27 Sep 2018
eSports club RNG teams up with Guliduo Milk
11 Sep 2018
More from Yutang Sports
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
Yutang Sports
loading...