2022 Hangzhou Asian Games announce marketing programs and plans

The organizing committee of the 2022 Hangzhou Asian Games announced its marketing programs and plans yesterday (December 27) via an innovational online press conference. The President of Olympic Council of Asia Sheikh Ahmad Fahad Al-Sabah and Hangzhou Organizing Committee Vice President and Secretary General, Hangzhou City Vice Secretary and Hangzhou Mayor, XU Liyi, jointly launched the Hangzhou Asian Games marketing program. 

The Hangzhou marketing program includes four areas: sponsorship, licensing products, market operation scheme and ticketing. 

The Hangzhou Asian Games will have three tiers of sponsorship. The first tier is Official Partners, the second tier Official Sponsors and the third tier Official Suppliers which includes both exclusive and non-exclusive suppliers. 

Official Partners will be entitled to around four years of marketing rights, Official Sponsors three years and Official Suppliers two years. There will be 8-10 categories for Official Partners and 15-20 categories for Official Sponsors. 

The search for Official Partners has commenced at the same time as the launch of the marketing program, with five main categories being recruited now: information technology and cloud services, financial technology, telecommunications, banking and airlines. 

The price for each sponsorship tier has not yet been disclosed but the organizing committee will set a standard basic price for each tier and will communicate this with bidding brands. 

Sponsors will have rights in marketing, hospitality, supplying products and services to the event and the right to negotiate first. 

The market operation scheme is a unique aspect of the marketing program that the Hangzhou Organizing Committee created to allow companies and organizations to better benefit from their participation in the Asian Games. It will integrate online platforms, event opportunities and other resources to meet the demands of participating companies. 

The official marketing program of the 2022 Hangzhou Asian Games has officially kicked off. To learn more about the opportunities available, visitors can go to the official website of the event. 

Reference: China Daily 

Proofread by Raymond Fitzpatrick