VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
FIBA has signed the Shanghai-based Chinese peer-to-peer lending company, Madai Wealth (Chinese pinyin: Madai Caifu) as a new sponsor for the 2019 FIBA Basketball World Cup.
The new partnership was announced on December 8 during the brand’s 5th anniversary ceremony which took place at the Waldorf Astoria Shanghai On the Bund. Fang Liang, Senior Manager of Media and Marketing FIBA China, Annie Zhao, Managing Director of Infront China, Wei Kun, CEO of Madai Wealth and other representatives attended the event.
Madai Wealth is operated by Shanghai Kaian Information and Technology Co., Ltd. whose shareholders include Beijing CITIC Investment Center. A major share holder of Madai Wealth is CITICPE, a private equity that belongs to China CITIC Group.
Madai Wealth will organize activities for their 3.29 million users around the FIBA Basketball World Cup.
Reference: Madai Wealth
Proofread by Raymond Fitzpatrick
Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024 14:40
Related coverage
Yutang Weekly: What happened in the Chinese sports market (8/19-8/25)
25 Aug 2019
Beijing to bid for 2019 FIBA World Cup
05 Feb 2015
Ganten agrees Stankovic Cup deal
07 Jul 2016
FIBA and Ganten extend partnership to another 4 years
16 Sep 2019
Preview of China Basketball Summit 2015 (Ⅱ):Wang Fei's basketball dream
20 Nov 2015
More from Yutang Sports
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
SPORTACCORD 2024 INSIGHTS: Paris 2024 here we come!
02 Jul 2024
Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024
Yutang Sports
loading...