Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
Honor, the high-end smart phone brand under the Chinese multinational networking, telecommunications equipment and services company Huawei Group, has partnered with the AFF Suzuki Cup 2018, becoming one of the Official Sponsors of the 2018 edition of the football tournament.
This is the first time for Honor to partner with this football competition organized by the ASEAN Football Federation in Southeast Asia. Through this partnership, Honor hopes to increase its influence in the Southeast Asian region and connect with the fans by paying attention to the Southeast Asian market which has strong potential for smart phone purchases.
Honor will receive exposure via perimeter advertising boards, in-stadia TV commercials, social media and official tournament materials. They will also organize various activation campaigns. For example, they will present the “Honor Man of the Match Award” to recognize outstanding players during each game. This campaign is designed to align with Honor’s motto, “For the Brave”. They will also organize the “1 Goal, 1 Honor” campaign, which gives out free new Honor 8X to lucky fans in the region for each goal that Malaysia scores in its home games on 12th and 24th of November.
Honor will activate this partnership during the AFF Suzuki Cup 2018, and will also continue to market the partnership until June 2019, approximately six months after the tournament ends on December 15, 2018, according to an executive from Lagardere Sports who helped Honor to partner with the football event.
Reference: AFF Suzuki Cup website
Proofread by Raymond Fitzpatrick
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024 16:14
Related coverage
Huawei signs a sponsorship deal with Ottawa Senators
19 Nov 2015
Is celeb endorsement the best option for Intel in China?
21 Aug 2015
Huawei extends deal with Canberra Raiders
26 Aug 2016
FedEx Field gets suite-level Wi-Fi from Huawei
14 Nov 2014
AC Milan to finalize Mr. Bee’s €500m investment
13 Jan 2016
More from Yutang Sports
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
Yutang Sports
loading...