Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024 16:40
The German Bundesliga, one of the major European football leagues and PP Sports recently organized a Chinese media visit to Germany and Bundesliga clubs.
The visit was aimed at allowing Chinese media to learn more about the Bundesliga and its football culture and in turn increase the knowledge and awareness of the Bundesliga in China via their media reports.
Journalists from a few major sports business media companies such as Yutang Sports and Lanxiong Sports, and the national news agency Xinhua visited the Bundesliga clubs Hertha Berlin, VfL Wolfsburg and Borussia Monchengladbach, after receiving a welcome dinner and an introductory presentation about the Bundesliga from the Bundesliga International GmbH.
The clubs provided the Chinese media groups with tours around their stadiums, facilities and youth training bases, as well as precious interview opportunities with the management of the clubs and the opportunity to watch two home football games.
This was the third overseas media visit that Bundesliga International has organized this year, according to a Bundesliga International executive. The other two media visits were organized for an Indian and a South Asian media delegation respectively.
The Bundesliga reached a 5-year TV and online media rights partnership in Mainland China with PP Sports in July 2018. The media visit is an effort on both sides to promote the league in China.
Proofread by Raymond Fitzpatrick
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025 14:05
When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025 12:36
Related coverage
Interview: Arsenal FC has long-term plan in China
01 Dec 2015
Exclusive: the future of Chinese sports talent industry
14 Apr 2016
Bundesliga signs 5-year exclusive media partnership with PP Sports
10 Jul 2018
Bundesliga side Eintracht Frankfurt launch Chinese subsidiary
28 Nov 2018
Borussia Dortmund partners with Ofo, China’s Uber for bike sharing
18 Jul 2017
More from Yutang Sports
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025
Yutang Sports
loading...