Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
Serie A side, FC Internazionale Milano, has partnered with China Unicom’s Qinghai Branch and the two parties organized a press conference to announce this partnership during the China International Import Expo which is taking place in Shanghai.
China Unicom (China United Network Communications Group Co., Ltd.) is one of the top three telecommunications operators in China. Under this partnership, China Unicom Qinghai will offer a special mobile card for Internazionale Milano fans. The card will include rights to sports services and other sports benefits in addition to telecommunication functions.
China Unicom Qinghai hopes to build a brand new communication channel for the club and the fans of the club, to forge a tighter and closer relationship between them. On the other hand, China Unicom and FC Internazionale Milano hope to build a wider brand influence.
Reference: Sina Sports
Proofread by Raymond Fitzpatrick
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