Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
November 3: At a press conference hosted in Jinan, Shandong Province, the Spanish sports brand Kelme and Shandong Football Association (SDFA) reached a 3-year agreement in youth football training.
This agreement will see Kelme become the title sponsor of the SDFA’s youth training center for the next 3 years. Meanwhile, the company has also secured the center’s daily training and match day teamwear and equipment supplier rights.
In recent years, Kelme has focused on football sponsorships. In 2016, the brand signed a deal with the Chinese Football Association Second Division League (C2L) and provided the official match balls for the league in 2017.
Additionally, Kelme has also supported various football leagues and other football-relevant activities, such as the SINA 5X5 League 2017 and the AFC’s social responsibility events held in Guangzhou.
What is worth mentioning is that the brand became the sponsor of Shandong Students Football League in 2015, which can be seen as a connection between the brand and junior football in Shandong Province, prior to the signing of the current partnership between Kelme and the SDFA.
Source: www.sd.xinhuanet.com
Proofread by Raymond Fitzpatrick
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
SportAccord 2024 - sport as a ‘powerful, transformative tool’ under spotlight at CityAccord
29 Mar 2024 20:16
Related coverage
Beijing Guoan adds 4 youth training partners
02 Nov 2017
Barça Experience Center opened in Haikou, China
19 Nov 2018
51 LaLiga coaches head off for China
12 Jul 2019
Liu Jianhong joins Live.QQ.Com
03 Aug 2018
Shanxi to set up an interntional sports exchange center
05 Dec 2017
More from Yutang Sports
Interview Part I with Martin Gibbs, Managing Director of SportAccord: the Power of Sport Is Real
21 Mar 2024
SportAccord Bronze Partners Make Their Mark on Global Stage
08 Mar 2024
Reasons why Leading Gold Partner Sport Event Denmark returns to SportAccord every year
08 Feb 2024
SportAccord's interview with Sarah Gregorius: proactive actions are necessary to tackle online abuse
28 Apr 2024
SPORTACCORD 2024 INSIGHTS: Major Technology Trends Shaping Sports Sector
03 Jun 2024
Yutang Sports
loading...