SPORTACCORD 2024 INSIGHTS: Touchdowns, Home Runs and Slam Dunks
12 Jun 2024 15:50
Chinese sportswear brand, Li-Ning has disclosed some of their business performance figures for the first half of 2018. The income revenue was CNY4.713bn (17.9% year-on-year growth) and the net profit was CNY269m, which was a 42% year-on-year growth.
Li-Ning attributes reasons for their growth in revenue to steady and fast increases in their online e-commerce revenues and improved sales performances of their physical stores. Distributors of Li-Ning products also achieved better and better sales results, contributing to the overall success of sales.
Li-Ning thinks that consumers have better acknowledgement and acceptance of their brand now. In the mean time, their physical stores are being managed and operated better.
Being one of the top Chinese sportswear brands, Li-Ning suffered some difficulties a few years ago, but it seems they have successfully overcome them and are now operating better.
Reference: ChinaSSPP.com
Proofread by Raymond Fitzpatrick
Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024 16:00
Related coverage
China School Sports Federation Reaches Strategic Partnership Agreement with LI-NING
28 Sep 2020
Li-Ning signs three-year deal with Longzhidui Fans Club
17 Jan 2018
Another signing for Li-Ning Company’s marketing strategy
01 Apr 2015
Li-Ning to sponsor Indian Olympic team
26 Apr 2016
Li-Ning sponsors Indian badminton player Srikanth Kidambi
16 Jan 2019
More from Yutang Sports
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
SPORTACCORD 2024 INSIGHTS: Paris 2024 here we come!
02 Jul 2024
Yutang Sports
loading...