VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
Chinese alcohol brand Laymau have become an Official Sponsor of the BWF World Championships 2018 in Nanjing with the signing ceremony taking place in Beijing on July 26.
Laymau belongs to Kweichou Moutai, currently the most famous high-end Chinese baijiu brand. Laymau is positioned as a premier middle-class Chinese baijiu brand that targets ordinary consumers in China with prices of hundreds renminbi per bottle.
The brand’s history can be traced back to the 1800s when the alcohol was first created in a village in Guizhou. Over the years, the alcohol has been brought overseas and has received acknowledgement and praises. Around the year 2000, Laymau, the brand, was officially ruled by a court to belong to Moutai. Then in 2014, Kweichou Moutai relaunched Laymau through a joint venture and made Laymau a brand in its baijiu brand family.
The partnership with the BWF World Championships 2018 is considered a cross-industry collaboration between Laymau and a sport event and between a Chinese brand and an international sport event, according to the General Manager of Laymau, Xu Mengjue.
It is also considered an important result for the BWF World Championships in developing the Chinese market.
Proofread by Raymond Fitzpatrick
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Related coverage
BWF struck a partnership deal with China’s Xiamen Airlines
27 Mar 2015
Victor title sponsors the HSBC BWF World Tour Super 1000 China Open
18 Jul 2018
2018 BWF World Championships and 2019 Sudirman Cup to be held in China
17 Mar 2017
China to host four BWF Events from 2021-2025
30 Nov 2018
Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024
More from Yutang Sports
Birmingham is embracing a bright future supported by extraordinary sporting legacy
17 Apr 2024
SportAccord's Interview with Gillian Sanders: Challenges for women in sport
26 Apr 2024
SPORTACCORD 2024 INSIGHTS: Sport’s Perfect Storm
23 May 2024
WFDF is ready to fly in Chengdu for the World Games 2025
17 Apr 2024
SPORTACCORD 2024 INSIGHTS: Major Technology Trends Shaping Sports Sector
03 Jun 2024
Yutang Sports
loading...