SportAccord Summit 2024 Logo Unveiled
29 Nov 2023 19:09
Chinese sportswear brand, Peak, has recently signed a partnership with the Biathlon Federation of Ukraine, becoming a strategic partner of the governing body. The signing ceremony was held at the National Olympic Committee of Ukraine in Kiev on July 13 with the President of Peak, Xu Jingnan, also present.
Peak has sponsored the National Olympic Committee of Ukraine since the 2016 Rio Olympic Games. During the Pyeongchang 2018 Olympic Games, Ukrainian athletes also wore kits provided by Peak.
As an important winter sport discipline, biathlon is one of the most successful and proudest winter sports in Ukraine. At the 2014 Sochi Winter Olympic Games, the Ukraine biathlon team won gold, making it the second gold medal Ukraine has won at the Winter Olympic Games in 20 years.
This partnership is described by Peak as strengthening the relationship with the Ukraine Olympic Committee and demonstrates Peak’s attention to and investments in winter sports. Xu Jiangnan says that the development of the brand in the Ukrainian market is very important for Peak and they hope to see a bigger influence and awareness of Peak in the market.
The Chinese sportswear brand Peak has been trying to enter more international markets in recent years and this new partnership is clearly another effort to reach that goal.
Reference: Peak
Proofread by Raymond Fitzpatrick
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Related coverage
Chinese sneaker brands and their NBA friends
14 Aug 2015
PEAK extends an eight-year deal with German Basketball Federation
15 Dec 2017
PEAK Sports signs with Lakers’ Louis Williams
08 Dec 2015
Peak sponsors ten teams at 2016 Olympic Games
29 Jul 2015
Peak renews sponsorship agreement with WTA
06 Nov 2014
More from Yutang Sports
Yutang Sports
loading...