Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024 16:40
Chinese actor Zhu Yawen has recently been named as the new media ambassador to support CCTV for its broadcast of the upcoming 2018 FIFA World Cup.
Zhu wrote in one of his Weibo posts, “Hello, everyone. I’m the new media ambassador of CCTV broadcast of the 2018 FIFA World Cup. Are you ready? This summer, I’ll follow the event with all of you on Weibo.”
As a famous Chinese actor who has a large female fan base, Zhu is expected to engage many of his fans with CCTV’s broadcast of the event. At the same time, the 34-year-old will also share the highlights and happiness with others as a big fan of football.
In November 2018, CCTV acquired all media rights to broadcast FIFA events for the period 2018-2022 in mainland China, including the 2018 World Cup in Russia, the 2022 World Cup in Qatar, the 2019 Women's World Cup in France, the 2021 Confederations Cup and other major tournaments.
The Chinese network unveiled logos for partners of CCTV’s 2018 FIFA World Cup broadcast in March, following the announcement of the advertiser list in February.
Source: CCTV
Proofread by William Logsdon
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025 14:05
Related coverage
Hisense USA sponsors U.S. Soccer
10 Oct 2017
Chinese SUV brand WEY and Cristiano Ronaldo team up
14 May 2018
Weekly Report: Shanghai SIPG VS Urawa Red Diamonds topped the rating list
10 Oct 2017
New digital media and its rising role in Chinese sports reform
21 Oct 2015
Weekly Report: 2018 World Table Tennis Championships wrapped up 7 positions on the TOP 10 match list
08 May 2018
More from Yutang Sports
Yutang Sports
loading...