Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024 16:00
At a press conference held on April 10 in Beijing, the Swiss luxury watch brand Longines announced that they will continue to act as the title sponsor to the 2018 FEI World Cup Jumping China League.
As Dennis Li, Vice President of Longines China, introduced at the press conference, it is the fifth consecutive year Longines has acted as the title sponsor and Official Timekeeper of the FEI World Cup Jumping China League. By sponsoring high-quality equestrian events in China such as the FEI World Cup Jumping China League, Longines hopes to promote the sport of equestrian in China.
The 2018 FEI World Cup Jumping China League will take place from April 28 to May 1 in Tianjin and from May 25 to 27 in Chengdu. The Finals will begin on October 4 in Beijing and last for 4 days until October 7.
In 2011, the FEI World Cup Jumping came to China and has become the most important official equestrian event in China. The FEI World Cup Jumping China League is organized by the International Equestrian Federation (FEI), the Cycling Equestrian Fencing Sports Management Center of China National Sports Administration, China Equestrian Association, Beijing Sports Bureau and the Beijing Sports Council.
Source: Sina
Proofread by Raymond Fitzpatrick
Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024 16:00
Related coverage
Aston Martin join hands with Alex Hua Tian
28 Aug 2018
Reforms key to promote equestrian in China: sports official
18 May 2015
FEI seals five-year deal with China National Sports International
10 Oct 2017
Fosun eyes equestrian and polo
09 Jan 2018
China Horse Club to host equine festival in Singapore
10 Feb 2015
More from Yutang Sports
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
Yutang Sports
loading...